History
The station which became Juice FM began its life from 27 Fleet Street in Liverpool as 107 Crash FM on 27 March 1998, covering Liverpool. They developed from a handful of RSLs in the city and were driven by Janice Long and backed by Kiss 102's Mike Gray, Bob Geldof, Boy George, Primal Scream and Urban Splash.
In the application for a full-time licence, Crash FM said it would provide an alternative rock and dance station, aimed at the 15-34-year-old market in Liverpool and would get an audience of over 80,000 tuning in for 8 hours per week in the first year. The original shareholder slate also included CLT although they withdrew before launch with the 25% stake taken by Channel Radio.
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