History
The Jaguar Cars and Land Rover businesses were first united under a single entity by Ford Motor Company in 2002. Ford had acquired Jaguar Cars in 1989 and Land Rover from BMW in 2000.
In 2006 Ford purchased the Rover brand name and logos from BMW for around £6 million. This reunited the Rover and Land Rover brands for the first time since the Rover group was broken up by BMW in 2000.
In 2008, the Jaguar Land Rover company was established when Tata Motors acquired the Jaguar and Land Rover businesses from Ford. This once again brought Jaguar into the same stable as Rover/Land Rover more than two decades after it was spun out from the former British Leyland in 1984.
With the purchase of Land Rover, Tata also acquired the Rover brand. With no current Rover models in production the Rover brand is dormant
In March 2011, Jaguar Land Rover announced that it would be hiring an additional 1,500 staff at its Halewood plant, and signed over £2 billion of supply contracts with UK-based companies, to enable production of its new Range Rover Evoque model. In September 2011, the company confirmed that it would be investing £355 million in the construction of a new engine plant at the i54 business park near Wolverhampton, central England, to manufacture a family of four-cylinder petrol and diesel engines. In November 2011 Jaguar Land Rover announced that it would be creating 1,000 new jobs at its Solihull plant, a 25 per cent increase in the size of the workforce at the site.
In March 2012, Jaguar Land Rover announced the creation of 1,000 new jobs at its Halewood plant, and a shift to 24-hour production at the plant. In the same month, Jaguar Land Rover and the China-based carmaker Chery agreed to invest an initial US$2.78 billion in a new joint venture the activities of which will include the manufacture of Jaguar and Land Rover vehicles and engines, the establishment of a research and development facility, the creation of a new automobile marque, and sales of vehicles produced by the company. Jaguar Land Rover plans to create 4,500 manufacturing and engineering jobs in the UK over the next five years.
Read more about this topic: Jaguar Land Rover
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“All things are moral. That soul, which within us is a sentiment, outside of us is a law. We feel its inspiration; out there in history we can see its fatal strength.”
—Ralph Waldo Emerson (1803–1882)
“There is nothing truer than myth: history, in its attempt to “realize” myth, distorts it, stops halfway; when history claims to have “succeeded” this is nothing but humbug and mystification. Everything we dream is “realizable.” Reality does not have to be: it is simply what it is.”
—Eugène Ionesco (b. 1912)
“To care for the quarrels of the past, to identify oneself passionately with a cause that became, politically speaking, a losing cause with the birth of the modern world, is to experience a kind of straining against reality, a rebellious nonconformity that, again, is rare in America, where children are instructed in the virtues of the system they live under, as though history had achieved a happy ending in American civics.”
—Mary McCarthy (1912–1989)