Hot Wheels is a brand of 1:64 scale (and later 1:43 scale) die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel bought Tyco, the then owner of Matchbox. Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints. Although originally marketed to children, they have become popular with adult collectors, to whom limited edition models are now made available.
Read more about Hot Wheels: Models, Collectors, Hot Wheels Classics, Special Model Lines, Treasure Hunt Series, Live Action Film Project, Sizzlers, Full Scale Versions
Famous quotes containing the words hot and/or wheels:
“Too often when you thought you’d be showered with confetti
What they flung at you was a plate of hot spaghetti
You’ve put your fancy clothes and flashy gems in hock
Yet you pause before your father’s door afraid to knock”
—John Ashbery (b. 1927)
“I compare her
to a fallen leaf.
The noiseless wheels of my car
rush with a crackling sound over
dried leaves as I bow and pass smiling.”
—William Carlos Williams (1883–1963)