Hot Wheels is a brand of 1:64 scale (and later 1:43 scale) die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel bought Tyco, the then owner of Matchbox. Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints. Although originally marketed to children, they have become popular with adult collectors, to whom limited edition models are now made available.
Read more about Hot Wheels: Models, Collectors, Hot Wheels Classics, Special Model Lines, Treasure Hunt Series, Live Action Film Project, Sizzlers, Full Scale Versions
Famous quotes containing the words hot and/or wheels:
“But the hot hell that always in him burns,
Though in mid Heaven, soon ended his delight,
And tortures him now more, the more he sees
Of pleasure not for him ordained. Then soon
Fierce hate he recollects, and all his thoughts
Of mischief, gratulating, thus excites:”
—John Milton (1608–1674)
“A cruel story runs on wheels, and every hand oils the wheels as they run.”
—Ouida [Marie Louise De La Ramée] (1839–1908)