Hot Wheels is a brand of 1:64 scale (and later 1:43 scale) die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel bought Tyco, the then owner of Matchbox. Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints. Although originally marketed to children, they have become popular with adult collectors, to whom limited edition models are now made available.
Read more about Hot Wheels: Models, Collectors, Hot Wheels Classics, Special Model Lines, Treasure Hunt Series, Live Action Film Project, Sizzlers, Full Scale Versions
Famous quotes containing the words hot and/or wheels:
“There is little for the great part of the history of the world except the bitter tears of pity and the hot tears of wrath.”
—Woodrow Wilson (1856–1924)
“You utilitarians, you too love everything useful only as a vehicle of your inclinations—you too really find the noise of its wheels intolerable?”
—Friedrich Nietzsche (1844–1900)