Hot Wheels is a brand of 1:64 scale (and later 1:43 scale) die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel bought Tyco, the then owner of Matchbox. Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints. Although originally marketed to children, they have become popular with adult collectors, to whom limited edition models are now made available.
Famous quotes containing the words hot and/or wheels:
“Like to the time o th year between the extremes
Of hot and cold, he was nor sad nor merry.”
—William Shakespeare (15641616)
“no little brass rollers
and small easy wheels on the bottom
my townspeople what are you thinking of!
A rough plain hearse then
with gilt wheels and no top at all.”
—William Carlos Williams (18831963)