Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods, Inc. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.
ConAgra now sells a broad array of dishes through its Healthy Choice brand, including frozen dinners, side dishes, cold cuts and other meats, canned soups, ice cream, bread, pasta sauce, and even popcorn.
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.
In Canada, Healthy Choice is a brand of Beatrice Foods Canada Ltd., a division of Parmalat. In Australia, McCain Foods, a Canadian company, owns the Healthy Choice name.
Famous quotes containing the words healthy and/or choice:
“Work is a responsibility most adults assume, a burden at times, a complication, but also a challenge that, like children, requires enormous energy and that holds the potential for qualitative, as well as quantitative, rewards. Isn’t this the only constructive perspective for women who have no choice but to work? And isn’t it a more healthy attitude for women writhing with guilt because they choose to compound the challenges of motherhood with work they enjoy?”
—Melinda M. Marshall (20th century)
“The fondness or indifference that the philosophers expressed for life was merely a preference inspired by their self-love, and will no more bear reasoning upon than the relish of the palate or the choice of colors.”
—François, Duc De La Rochefoucauld (1613–1680)