Timeline of Selected Later Events
- 1953 - General Foods acquired Perkins Products Company, maker of Kool-Aid.
- 1957 - The company introduced Tang, which became available nationally two years later.
- 1964 - General Foods introduced Maxim, the first American brand of freeze-dried coffee.
- 1968 - General Foods buys the Burger Chef fast-food chain.
- 1969 - General Foods buys Rax Restaurants.
- 1971 - General Foods acquired the maker of Gevalia.
- 1978 - General Foods sells Rax Restaurants to Rac.
- 1981 - General Foods acquires Oscar Mayer & Company.
- 1982 - General Foods acquires Entenmann's from Warner-Lambert
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“The best history is but like the art of Rembrandt; it casts a vivid light on certain selected causes, on those which were best and greatest; it leaves all the rest in shadow and unseen.”
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