Background
The nickname "Doc" is what Searls calls a "fossil remnant" of "Doctor Dave," his humorous persona at WDBS (now WXDU) radio at Duke University in Durham, North Carolina, in the late 1970s. Following his work in radio, Searls co-founded Hodskins Simone & Searls (HS&S), which grew to become one of the top high-tech advertising agencies in North Carolina, and then in Silicon Valley. Searls' consultancy, The Searls Group, was spun out of HS&S in the early 1990s. He is a frequent speaker at business and industry events, under the auspices of The Searls Group.
Searls, a 1969 graduate of Guilford College. While Searls' permanent home is in Santa Barbara, he and his family currently live most of the year near his work at Harvard.
Read more about this topic: Doc Searls
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