Doc Searls

Doc Searls

David "Doc" Searls (born July 29, 1947), co-author of The Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge, is an American journalist, columnist, and a widely-read blogger, a fellow at the Center for Information Technology & Society (CITS) at the University of California, Santa Barbara, and an alumnus fellow (2006–2010) of the Berkman Center for Internet & Society at Harvard University.