Daily Mail - Overview

Overview

The Mail was originally a broadsheet, but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. The publisher of the Mail, the Daily Mail and General Trust, is currently a FTSE 250 company and the paper has a circulation of around two million which is the third-largest circulation of any English language daily newspaper and one of the highest in the world.

Circulation figures according to the Audit Bureau of Circulations in July 2011 show gross daily sales of 2,050,132 for the Daily Mail. According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats. The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance. The Mail has been edited by Paul Dacre since 1992.