Private Label Brands
Coles has five levels of generic or private label brands:
- Coles
A mid-price line, replacing the You'll love Coles brand.
- Coles Smart Buy
A budget label covering household essentials.
- Coles Finest
A premium brand, replacing the proposed George J Coles brand
- Coles Green Choice
An environment responsible range, with a donation being made to Clean Up Australia with every one of its products sold
- Coles Organic
A range of products grown and processed without the use of synthetic chemicals, fertilizers, pesticides or herbicides, approved by official certified organisations
Read more about this topic: Coles Supermarkets
Famous quotes containing the words private, label and/or brands:
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—Friedrich Nietzsche (1844–1900)
“... beauty, like ecstasy, has always been hostile to the commonplace. And the commonplace, under its popular label of the normal, has been the supreme authority for Homo sapiens since the days when he was probably arboreal.”
—Ellen Glasgow (1873–1945)
“Helios makes all things right:
night brands and chokes
as if destruction broke
over furze and stone and crop.”
—Hilda Doolittle (1886–1961)