Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally (including 45 BI-LO Supermarkets that also stock Coles private label brands and more than 100,000 employees. Coles currently has the second-largest market share behind Woolworths Supermarkets.
Read more about Coles Supermarkets: History, Advertising and Branding, Notable Promotions, Private Label Brands