The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola syrup that bottlers combine with carbonated water to create "Coca-Cola" soft drinks. As a publicity, marketing, and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.
Read more about Coca-Cola Formula: Ingredients, History, Formula Variations in The United States, Ingredient Rumor, Physical Security of The Secret Recipe, Commercial Teaser
Famous quotes containing the words coca-cola and/or formula:
“But who walks with Him? dares to take His arm,
To slap Him on the shoulder, tweak His ear,
Buy Him a Coca-Cola or a beer,
Pooh-pooh His politics, call Him a fool?”
—Gwendolyn Brooks (b. 1917)
““It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.””
—Anne C. Weisberg (20th century)