The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola syrup that bottlers combine with carbonated water to create "Coca-Cola" soft drinks. As a publicity, marketing, and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.
Read more about Coca-Cola Formula: Ingredients, History, Formula Variations in The United States, Ingredient Rumor, Physical Security of The Secret Recipe, Commercial Teaser
Famous quotes containing the words coca-cola and/or formula:
“Someone little lives under a bush
pressing an empty Coca-Cola can against
his starving bloated stomach,
I know that much.”
—Anne Sexton (1928–1974)
“My formula for greatness in human beings is amor fati: that one wants to change nothing, neither forwards, nor backwards, nor in all eternity. Not merely to endure necessity, still less to hide it—all idealism is mendacity in the face of necessity—but rather to love it.”
—Friedrich Nietzsche (1844–1900)