The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola syrup that bottlers combine with carbonated water to create "Coca-Cola" soft drinks. As a publicity, marketing, and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.
Read more about Coca-Cola Formula: Ingredients, History, Formula Variations in The United States, Ingredient Rumor, Physical Security of The Secret Recipe, Commercial Teaser
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To slap Him on the shoulder, tweak His ear,
Buy Him a Coca-Cola or a beer,
Pooh-pooh His politics, call Him a fool?”
—Gwendolyn Brooks (b. 1917)
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—Thomas Mann (18751955)