Commercial Teaser
On January 23, 2011, during an NFL commercial, Coca-Cola teased that they would share the secret formula only to flash a comical "formula" for a few frames. This required the use of a video recording device to freeze on the formula for any analysis, which ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial included nutmeg oil, lime juice, cocoa, vanilla, caffeine, "flavoring" and a smile.
Read more about this topic: Coca-Cola Formula
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“The cultivation of one set of faculties tends to the disuse of others. The loss of one faculty sharpens others; the blind are sensitive in touch. Has not the extreme cultivation of the commercial faculty permitted others as essential to national life, to be blighted by disease?”
—J. Ellen Foster (1840–1910)