Brough Superior ( /ˈbrʌf/ BRUF) motorcycles, sidecars, and motor cars were made by George Brough in his Brough Superior works on Haydn Road in Nottingham, England, from 1919 to 1940. They were dubbed the "Rolls-Royce of Motorcycles" by H. D. Teague of The Motor Cycle newspaper. Approximately 3,048 of 19 models were made in 21 years of production. In 2004, around 1,000 still exist. T. E. Lawrence ("Lawrence of Arabia") owned seven of these motorcycles and died from injuries sustained while crashing one. George Bernard Shaw was another among many celebrities who were enthusiastic about Brough products.
George Brough was a racer, designer, and showman. All Brough Superior motorcycles were high performance and superior quality. Most were custom-built to the customer's needs, and rarely were any two of the same configuration. Each motorcycle was assembled twice. The first assembly was for fitting of all components, then the motorcycle was disassembled and all parts were painted or plated as needed, then the finished parts were assembled a second time. Every motorcycle was test ridden to ensure that it performed to specification, and was personally certified by George Brough. The SS100 model was ridden at 100 mph (160 km/h) or more prior to delivery. The SS80 model was ridden at 80 mph (130 km/h) or more before delivery. If any motorcycle did not meet specification, it returned to the shop for rework until it performed properly. The fit and finish was comparable to a Rolls-Royce car, and they were among the most expensive motorcycles.
Brough Superior motorcycles have always been rare and expensive. Prices for these motorcycles ranged from £130 to £180 in the 1920s and 1930s. Since the average weekly salary during 1920s and 1930s was £3 per week, only the wealthy were able to afford them.
Famous quotes containing the words brough and/or superior:
“[John] Broughs majority is glorious to behold. It is worth a big victory in the field. It is decisive as to the disposition of the people to prosecute the war to the end. My regiment and brigade were both unanimous for Brough [the Union party candidate for governor of Ohio].”
—Rutherford Birchard Hayes (18221893)
“We are superior to the joy we experience.”
—Henry David Thoreau (18171862)