Brand Image

Brand Image

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.

Marketing
Key concepts
  • Product marketing
  • Pricing
  • Distribution
  • Service
  • Retail
  • Brand management
  • Account-based marketing
  • Ethics
  • Effectiveness
  • Research
  • Segmentation
  • Strategy
  • Activation
  • Management
  • Dominance
  • Marketing operations
  • Social marketing
  • Identity
Promotional contents
  • Advertising
  • Branding
  • Underwriting spot
  • Direct marketing
  • Personal sales
  • Product placement
  • Publicity
  • Sales promotion
  • Sex in advertising
  • Loyalty marketing
  • Mobile marketing
  • Premiums
  • Prizes
  • Corporate anniversary
  • On Hold Messaging
Promotional media
  • Printing
  • Publication
  • Broadcasting
  • Out-of-home advertising
  • Internet
  • Point of sale
  • Merchandise
  • Digital marketing
  • In-game advertising
  • Product demonstration
  • Word-of-mouth
  • Brand ambassador
  • Drip marketing
  • Visual merchandising

Read more about Brand Image:  Definitions, History, Justification, Approaches

Famous quotes containing the words brand and/or image:

    “Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
    —Nadine Gordimer (b. 1923)

    “The lyricism of marginality may find inspiration in the image of the “outlaw,” the great social nomad, who prowls on the confines of a docile, frightened order.”
    —Michel Foucault (1926–1984)