Brand Image

Brand Image

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.

Marketing
Key concepts
  • Product marketing
  • Pricing
  • Distribution
  • Service
  • Retail
  • Brand management
  • Account-based marketing
  • Ethics
  • Effectiveness
  • Research
  • Segmentation
  • Strategy
  • Activation
  • Management
  • Dominance
  • Marketing operations
  • Social marketing
  • Identity
Promotional contents
  • Advertising
  • Branding
  • Underwriting spot
  • Direct marketing
  • Personal sales
  • Product placement
  • Publicity
  • Sales promotion
  • Sex in advertising
  • Loyalty marketing
  • Mobile marketing
  • Premiums
  • Prizes
  • Corporate anniversary
  • On Hold Messaging
Promotional media
  • Printing
  • Publication
  • Broadcasting
  • Out-of-home advertising
  • Internet
  • Point of sale
  • Merchandise
  • Digital marketing
  • In-game advertising
  • Product demonstration
  • Word-of-mouth
  • Brand ambassador
  • Drip marketing
  • Visual merchandising

Read more about Brand Image:  Definitions, History, Justification, Approaches

Famous quotes containing the words brand and/or image:

    “Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
    —Helen Rowland (1875–1950)

    “... But all the feelings that evoke in us the joy or the misfortune of a real person are only produced in us through the intermediary of an image of that joy or that misfortune; the ingeniousness of the first novelist was in understanding that, in the apparatus of our emotions, since the image is the only essential element, the simplification which consists of purely and simply suppressing the factual characters is a definitive improvement.”
    —Marcel Proust (1871–1922)