Brand Image

Brand Image

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.

Marketing
Key concepts
  • Product marketing
  • Pricing
  • Distribution
  • Service
  • Retail
  • Brand management
  • Account-based marketing
  • Ethics
  • Effectiveness
  • Research
  • Segmentation
  • Strategy
  • Activation
  • Management
  • Dominance
  • Marketing operations
  • Social marketing
  • Identity
Promotional contents
  • Advertising
  • Branding
  • Underwriting spot
  • Direct marketing
  • Personal sales
  • Product placement
  • Publicity
  • Sales promotion
  • Sex in advertising
  • Loyalty marketing
  • Mobile marketing
  • Premiums
  • Prizes
  • Corporate anniversary
  • On Hold Messaging
Promotional media
  • Printing
  • Publication
  • Broadcasting
  • Out-of-home advertising
  • Internet
  • Point of sale
  • Merchandise
  • Digital marketing
  • In-game advertising
  • Product demonstration
  • Word-of-mouth
  • Brand ambassador
  • Drip marketing
  • Visual merchandising

Read more about Brand Image:  Definitions, History, Justification, Approaches

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