Attitude Change
Attitudes are the evaluations and associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as an individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or when attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotion node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
Read more about Attitude Change: Bases For Attitude Change, Emotion-based Attitude Change, Dual Models: Depth of Processing in Attitude Change, Cognitive Dissonance Theory and Attitude Change
Famous quotes containing the words attitude and/or change:
“I read ... an article by a highly educated man wherein he told with what conscientious pains he had brought up all his children to be skeptical of everything, never to believe anything in life or religion or their own feelings without submitting it to many rational doubts, to have a persistent, thoroughly skeptical, doubting attitude toward everything.... I think he might as well have taken them out in the backyard and killed them with an ax.”
—Brenda Ueland (1891–1985)
“Politics is repetition. It is not change. Change is something beyond what we call politics. Change is the essence politics is supposed to be the means to bring into being.”
—Kate Millett (b. 1934)