Attitude Change
Attitudes are the evaluations and associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as an individual's motivation to maintain cognitive consistency when cognitive dissonance occurs--when two attitudes or when attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotion node, attitude change may be possible, though affective and cognitive components tend to be intertwined.
Read more about Attitude Change: Bases For Attitude Change, Emotion-based Attitude Change, Dual Models: Depth of Processing in Attitude Change, Cognitive Dissonance Theory and Attitude Change
Famous quotes containing the words attitude and/or change:
“A great man is a new statue in every attitude and action. A beautiful woman is a picture which drives all beholders nobly mad.”
—Ralph Waldo Emerson (1803–1882)
“If you want to know the taste of a pear, you must change the pear by eating it yourself.... If you want to know the theory and methods of revolution, you must take part in revolution. All genuine knowledge originates in direct experience.”
—Mao Zedong (1893–1976)