7 Up - Slogans and Advertising Campaigns

Slogans and Advertising Campaigns

• You Like It, It Likes You (1936)
• The Fresh Up Family Drink (1952)
• Fresh up with 7 Up (1957)
• Nothing does it like 7 Up! (1957–1958)
• Get real action, 7 Up your thirst away (1963–1964)
• Wet 'n' Wild (1965, 1966)
• The (Diet) Uncola. (1967-1990s) (some with charismatic actor Geoffrey Holder)
• Crisp refreshing 7 Up (1960s-1970s)
• It's 7 Up, it's Uncola (1975)
• UNdo it with 7 Up (1977–78)
• America is turning 7 Up (1978–79)
• Feelin' 7 Up (1980)
• Crisp and Clean, and No Caffeine.
• Canada's turning 7 Up (1980) Canada
• 7 Up, The Difference is Clear (1982)
• Never Had It, Never Will (1980s, reference to 7 Up not containing caffeine)
• The feeling of Christmas. (December 1980s)
• Put some Un in your life (diet). (early 1990s)
• When you want the taste of UN, there's only one (early 1990s, used concurrently with previous slogan)
• On the spot. (late 1980s - early 1990s)
• Now that's refreshing. (1990s)
• It's cool to be clear - 7 Up (early 1990s)
• 6 Up was not enough. We went one louder. (1994)
• It's an up thing. (1995)
• Happy 1997 Up! (1997 New Year's campaign)
• Make 7 Up Yours. (1999–2005)
• Are you an Un? (Late 1990s-Early 2000s)
• Seven flavors in one drink. (2008)
• "Bheja fry .. 7 Up try" (2008)
• "It's way more better than cola, it's 7 Up (Secondary Slogan used with Richard Karn to promote summer 7 Up commercials)
• Ridiculously Bubbly. (2010, in spots with Brad Garrett and David Spade)
• Be yourself. Be refreshing. Be 7 Up. (2011 in a spot featuring Cee Lo Green)

In conjunction with the 1999 marketing slogan "Make 7 Up Yours", 7 Up distributed shirts that said "Make 7" on the front and "Up Yours" on the back. Television and radio advertisements featured Orlando Jones walking down a street talking about 7 Up with people seemingly angry or shocked by the risqué phrase "up yours". The ads and slogan quickly became popular, and the campaign lasted until 2005.

The television cartoon character Fido Dido was used as a mascot from the late 1980s through the early 1990s, and was re-introduced in international markets in the early 2000s.

Fresh-Up Freddie was the rooster mascot for 7 Up in 1950s. He gave viewers lessons about how to plan successful parties and picnics by having a plenty of 7 Up on hand. The commercials were produced by Disney, giving the character that specific Disney look of the time. Freddie was a crossover between Panchito rooster from The Three Caballeros and zany Aracuan Bird from the same film. Fresh-Up Freddie often was dressed in human clothes. Freddie also appeared in Zorro 1957 series commercial intermissions. Here, he was put against Pete the Cat. Fresh-Up Freddie also had a minor merchandise of his own. He was voiced by Paul Frees.