History
Founded in 2003 by Ronn Torossian, 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the New York Times, who called him "brash and aggressively outspoken...the consummate scrappy publicist". 5WPR was cited by Inc. Magazine as one of the fastest growing companies in the US in 2007 and 2008.
In 2005, 5WPR opened a Los Angeles office. Its client base grew from three to about 50 in 2008. Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008. By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.
In 2012, to commemorate their 10th year anniversary, the firm launched a new corporate identity, including a new logo and tagline: “Real. Resourceful. Results.”
Read more about this topic: 5W Public Relations
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“A man acquainted with history may, in some respect, be said to have lived from the beginning of the world, and to have been making continual additions to his stock of knowledge in every century.”
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—Griffin Jay, and Reginald LeBorg. Prof. Norman (Frank Reicher)
“The history of the world is the record of the weakness, frailty and death of public opinion.”
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