New Technology Drivers
Bicycle components underwent radical change in the 1990s. The traditional quill handlebar stem was rendered obsolete by the introduction of the threadless headset. 3T responded with the industry's first forged stem for this application, the ForgeAhead. Other manufacturers followed 3T's lead and switched to this technique, abandoning welded stems.
By the late 1990s, carbon-fiber composites were becoming the major driver of change. 3T, best known for its skill in aluminum alloy fabrication, took up the challenge of re-engineering to build components in composite materials. Race successes continued with Gold in the World Championships in 2000 and 2002 and a string of popular wins for Erik Zabel in the Italian home classic, Milan – San Remo, but it was not until 2008 that 3T again saw victory in a major tour.
Read more about this topic: 3T Cycling
Famous quotes containing the word technology:
“Radio put technology into storytelling and made it sick. TV killed it. Then you were locked into somebody else’s sighting of that story. You no longer had the benefit of making that picture for yourself, using your imagination. Storytelling brings back that humanness that we have lost with TV. You talk to children and they don’t hear you. They are television addicts. Mamas bring them home from the hospital and drag them up in front of the set and the great stare-out begins.”
—Jackie Torrence (b. 1944)