Language Expectancy Theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Read more about Language Expectancy Theory: Background To The Theory, Expectations, Violations, Summary of Propositions, The Role of Intensity, An Example of LET, Criticism
Famous quotes containing the words language, expectancy and/or theory:
“To write or even speak English is not a science but an art. There are no reliable words.... Whoever writes English is involved in a struggle that never lets up even for a sentence. He is struggling against vagueness, against obscurity, against the lure of the decorative adjective, against the encroachment of Latin and Greek, and, above all, against the worn-out phrases and dead metaphors with which the language is cluttered up.”
—George Orwell (1903–1950)
“O, what a noble mind is here o’erthrown!
The courtier’s, soldier’s, scholar’s,eye, tongue, sword,
Th’ expectancy and rose of the fair state,
The glass of fashion and the mold of form,
Th’ observed of all observers, quite, quite down!”
—William Shakespeare (1564–1616)
“The theory seems to be that so long as a man is a failure he is one of God’s chillun, but that as soon as he has any luck he owes it to the Devil.”
—H.L. (Henry Lewis)