Language Expectancy Theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Read more about Language Expectancy Theory: Background To The Theory, Expectations, Violations, Summary of Propositions, The Role of Intensity, An Example of LET, Criticism
Famous quotes containing the words language, expectancy and/or theory:
“We have tried so hard to adulterate our hearts, and have so greatly abused the microscope to study the hideous excrescences and shameful warts which cover them and which we take pleasure in magnifying, that it is impossible for us to speak the language of other men.”
—Charles Baudelaire (1821–1867)
“O, what a noble mind is here o’erthrown!
The courtier’s, soldier’s, scholar’s,eye, tongue, sword,
Th’ expectancy and rose of the fair state,
The glass of fashion and the mold of form,
Th’ observed of all observers, quite, quite down!”
—William Shakespeare (1564–1616)
“Hygiene is the corruption of medicine by morality. It is impossible to find a hygienest who does not debase his theory of the healthful with a theory of the virtuous.... The true aim of medicine is not to make men virtuous; it is to safeguard and rescue them from the consequences of their vices.”
—H.L. (Henry Lewis)