Language Expectancy Theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Read more about Language Expectancy Theory: Background To The Theory, Expectations, Violations, Summary of Propositions, The Role of Intensity, An Example of LET, Criticism
Famous quotes containing the words language, expectancy and/or theory:
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—George Orwell (1903–1950)
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—William Shakespeare (1564–1616)
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—André Gide (1869–1951)