Language Expectancy Theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Read more about Language Expectancy Theory: Background To The Theory, Expectations, Violations, Summary of Propositions, The Role of Intensity, An Example of LET, Criticism
Famous quotes containing the words language, expectancy and/or theory:
“When you’re lying awake with a dismal headache, and repose is
taboo’d by anxiety,
I conceive you may use any language you choose to indulge in without impropriety;”
—Sir William Schwenck Gilbert (1836–1911)
“If I had my life over again I should form the habit of nightly composing myself to thoughts of death. I would practise, as it were, the remembrance of death. There is no other practice which so intensifies life. Death, when it approaches, ought not to take one by surprise. It should be part of the full expectancy of life. Without an ever- present sense of death life is insipid. You might as well live on the whites of eggs.”
—Muriel Spark (b. 1918)
“It makes no sense to say what the objects of a theory are,
beyond saying how to interpret or reinterpret that theory in another.”
—Willard Van Orman Quine (b. 1908)