Language Expectancy Theory (LET) is a theory of persuasion. The theory assumes language is a rules-based system, in which people develop expected norms as to appropriate language usage in given situations Furthermore, unexpected linguistic usage can affect the receiver's behavior resulting from attitudes towards a persuasive message.
Read more about Language Expectancy Theory: Background To The Theory, Expectations, Violations, Summary of Propositions, The Role of Intensity, An Example of LET, Criticism
Famous quotes containing the words language, expectancy and/or theory:
“He never doubts his genius; it is only he and his God in all the world. He uses language sometimes as greatly as Shakespeare; and though there is not much straight grain in him, there is plenty of tough, crooked timber.”
—Henry David Thoreau (1817–1862)
“O, what a noble mind is here o’erthrown!
The courtier’s, soldier’s, scholar’s,eye, tongue, sword,
Th’ expectancy and rose of the fair state,
The glass of fashion and the mold of form,
Th’ observed of all observers, quite, quite down!”
—William Shakespeare (1564–1616)
“Freud was a hero. He descended to the “Underworld” and met there stark terrors. He carried with him his theory as a Medusa’s head which turned these terrors to stone.”
—R.D. (Ronald David)