Expectations
The theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms. Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. Burgoon claims applications for his theory in management, media, politics and medicine, and declares that his empirical research has shown a greater effect than expectancy violations theory, the domain of which does not extend to the spoken word.
LET argues that typical language behaviors fall within a normative "bandwidth" of expectations determined by a source's perceived credibility, the individual listener's normative expectations and a group's normative social climate, and generally supports a gender-stereotypical reaction to the use of profanity, for example.
Communication expectancies are said to derive from three factors:
- The communicator – individual features, such as ethos or source credibility, personality, appearance, social status and gender.
- The relationship between a receiver and a communicator, including factors such as attraction, similarity and status equality.
- Context; i.e., privacy and formality constraints on interaction.
Read more about this topic: Language Expectancy Theory
Famous quotes containing the word expectations:
“I don’t know what immutable differences exist between men and women apart from differences in their genitals; perhaps there are some other unchangeable differences; probably there are a number of irrelevant differences. But it is clear that until social expectations for men and women are equal, until we provide equal respect for both men and women, our answers to this question will simply reflect our prejudices.”
—Naomi Weisstein (b. 1939)
“Establishing limits, structure, rules, and expectations takes self-confidence on the part of parents. Parents need to recognize that they are the legitimate authority figures in their households and feel secure in that role.”
—Karen Levine (20th century)
“Let us pray that the great historic tragedy of our time may not have been enacted without instructing our whole beloved country through terror and pity; and may fulfillment verify in the end those expectations which kindle the bards of Progress and Humanity.”
—Herman Melville (1819–1891)