Expectations
The theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms. Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. Burgoon claims applications for his theory in management, media, politics and medicine, and declares that his empirical research has shown a greater effect than expectancy violations theory, the domain of which does not extend to the spoken word.
LET argues that typical language behaviors fall within a normative "bandwidth" of expectations determined by a source's perceived credibility, the individual listener's normative expectations and a group's normative social climate, and generally supports a gender-stereotypical reaction to the use of profanity, for example.
Communication expectancies are said to derive from three factors:
- The communicator – individual features, such as ethos or source credibility, personality, appearance, social status and gender.
- The relationship between a receiver and a communicator, including factors such as attraction, similarity and status equality.
- Context; i.e., privacy and formality constraints on interaction.
Read more about this topic: Language Expectancy Theory
Famous quotes containing the word expectations:
“True balance requires assigning realistic performance expectations to each of our roles. True balance requires us to acknowledge that our performance in some areas is more important than in others. True balance demands that we determine what accomplishments give us honest satisfaction as well as what failures cause us intolerable grief.”
—Melinda M. Marshall (20th century)
“It’s important to remember that feminism is no longer a group of organizations or leaders. It’s the expectations that parents have for their daughters, and their sons, too. It’s the way we talk about and treat one another. It’s who makes the money and who makes the compromises and who makes the dinner. It’s a state of mind. It’s the way we live now.”
—Anna Quindlen (20th century)
“Masturbation is not only an expression of self-regard: it is also the natural emotional outlet of those who ... have already accepted as inevitable the wide gulf between their real futures and the expectations of their fantasies.”
—Quentin Crisp (b. 1908)