Expectations
The theory views language expectancies as enduring patterns of anticipated communication behavior which are grounded in a society's psychological and cultural norms. Such societal forces influence language and enable the identification of non-normative use; violations of linguistic, syntactic and semantic expectations will either facilitate or inhibit an audience's receptivity to persuasion. Burgoon claims applications for his theory in management, media, politics and medicine, and declares that his empirical research has shown a greater effect than expectancy violations theory, the domain of which does not extend to the spoken word.
LET argues that typical language behaviors fall within a normative "bandwidth" of expectations determined by a source's perceived credibility, the individual listener's normative expectations and a group's normative social climate, and generally supports a gender-stereotypical reaction to the use of profanity, for example.
Communication expectancies are said to derive from three factors:
- The communicator – individual features, such as ethos or source credibility, personality, appearance, social status and gender.
- The relationship between a receiver and a communicator, including factors such as attraction, similarity and status equality.
- Context; i.e., privacy and formality constraints on interaction.
Read more about this topic: Language Expectancy Theory
Famous quotes containing the word expectations:
“Our circumstances answer to our expectations and the demand of our natures.”
—Henry David Thoreau (1817–1862)
“The term preschooler signals another change in our expectations of children. While toddler refers to physical development, preschooler refers to a social and intellectual activity: going to school. That shift in emphasis is tremendously important, for it is at this age that we think of children as social creatures who can begin to solve problems.”
—Lawrence Kutner (20th century)
“It’s important to remember that feminism is no longer a group of organizations or leaders. It’s the expectations that parents have for their daughters, and their sons, too. It’s the way we talk about and treat one another. It’s who makes the money and who makes the compromises and who makes the dinner. It’s a state of mind. It’s the way we live now.”
—Anna Quindlen (20th century)