Language Expectancy Theory - An Example of LET

An Example of LET

To better explain the theory we look at the expectations and societal norms for a man and a woman on their first date. If the man pushed for further physical intimacy after dinner, the societal expectation of a first date would be violated. The example below with Margret and Steve depicts such a scene.

Margret: “I had a really good time tonight, Steve. We should do it again.”

Steve: “Let’s cut the crap. Do you want to have sex?”

Margret: “Uhhh…”

Margret’s language expectations of a first date were violated. Steve chooses an aggressive linguistic strategy. If Margret views Steve as a credible and appealing source, she may receive the message positively and, thus, the message would be persuasive. If Margret perceives Steve as an ambiguous or low-credible source, Steve will not be persuasive. In such a case, Steve should have used a low-aggressive message in his attempt to win Margret to his idea of having sex.

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