Heart-Shaped Box - Release

Release

In the United States, DGC issued "Heart-Shaped Box" to college, modern rock, and album-oriented rock radio stations in early September 1993. There were no plans to release a single for the song domestically. At the time, Geffen Records' head of marketing told Billboard that the label was not actively courting Top 40 radio, explaining "Nirvana didn't sell nearly 5 million because of a hit single. They sold that many albums because of who they are." The song entered the Billboard Modern Rock Tracks chart at number seven, and eventually peaked at number one on the chart. The song also reached number four on the Mainstream Rock Tracks chart. A single of the song was released in the United Kingdom, where it peaked at number five on the UK Singles Chart. Issued in August 1993, the 7-inch vinyl and cassette formats featured "Marigold" as a b-side, while the 12-inch vinyl and CD editions added the In Utero track "Milk It".

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