Groupthink - History

History

William H. Whyte, Jr. coined the term in March 1952, in Fortune magazine:

Groupthink being a coinage — and, admittedly, a loaded one — a working definition is in order. We are not talking about mere instinctive conformity — it is, after all, a perennial failing of mankind. What we are talking about is a rationalized conformity — an open, articulate philosophy which holds that group values are not only expedient but right and good as well.

Irving Janis pioneered the initial research on the groupthink theory. He does not cite Whyte, but coined the term by analogy with "doublethink" and similar terms that were part of the newspeak vocabulary in George Orwell's novel "1984". In his first writing on groupthink in 1971, he defined the term as follows:

I use the term groupthink as a quick and easy way to refer to the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive ingroup that it tends to override realistic appraisal of alternative courses of action. Groupthink is a term of the same order as the words in the newspeak vocabulary George Orwell used in his dismaying world of 1984. In that context, groupthink takes on an invidious connotation. Exactly such a connotation is intended, since the term refers to a deterioration in mental efficiency, reality testing and moral judgments as a result of group pressures.

He went on to write:

The main principle of groupthink, which I offer in the spirit of Parkinson's Law, is this: The more amiability and esprit de corps there is among the members of a policy-making ingroup, the greater the danger that independent critical thinking will be replaced by groupthink, which is likely to result in irrational and dehumanizing actions directed against outgroups.

Janis set the foundation for the study of groupthink starting with his research in the American Soldier Project where he studied the effect of extreme stress on group cohesiveness. After this study he remained interested in the ways in which people make decisions under external threats. This interest led Janis to study a number of 'disasters' in American foreign policy, such as failure to anticipate the Japanese attack on Pearl Harbor (1941); the Bay of Pigs Invasion fiasco (1961); and the prosecution of the Vietnam War (1964–67) by President Lyndon Johnson. He concluded that in each of these cases, the decisions were made largely due to groupthink, which prevented contradictory views from being expressed and subsequently evaluated.

After the publication of Janis' book Victims of Groupthink in 1972, and a revised edition with the title Groupthink: Psychological Studies of Policy Decisions and Fiascoes in 1982, the concept of groupthink was used to explain many other faulty decisions in history. These events included Nazi Germany's decision to invade the Soviet Union in 1941, the Watergate Scandal and countless others. Despite this being such a popular topic less than two dozen studies were done on the phenomenon, after the publication of Victims of Groupthink, between the years 1972 and 1998. This is surprising considering how many fields of interests it spans, which include political science, communications, organizational studies, social psychology, management, strategy, counseling, and marketing. This lack of research was most likely due to the fact that group research is difficult to conduct, groupthink has many independent and dependent variables, and it is unclear "how to translate theoretical concepts into observable and measurable constructs."