Distribution (business)
Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
The other three parts of the marketing mix are product, pricing, and promotion.
Read more about Distribution (business): Channels and Intermediaries, Channel Design, Distribution Types, Channel Mix, Managing Channels
Famous quotes containing the word distribution:
“Classical and romantic: private language of a family quarrel, a dead dispute over the distribution of emphasis between man and nature.”
—Cyril Connolly (1903–1974)