Channel Design
A firm can design any number of channels. Channels are classified by the number of intermediaries between producer and consumer. A level zero channel has no intermediaries. This is typical of direct marketing. A level one channel has a single intermediary. This flow is typically from manufacturer to retailer to consumer.
Read more about this topic: Distribution (business)
Famous quotes containing the words channel and/or design:
“Eddie did not die. He is no longer on Channel 4, and our sets are tuned to Channel 4; he’s on Channel 7, but he’s still broadcasting. Physical incarnation is highly overrated; it is one corner of universal possibility.”
—Marianne Williamson (b. 1953)
“A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible. There are no prima donnas in engineering.”
—Freeman Dyson (b. 1923)