Managing Channels
The firm's marketing department needs to design the most suitable channels for the firm's products, then select appropriate channel members or intermediaries. The firm needs to train staff of intermediaries and motivate the intermediary to sell the firm's products. The firm should monitor the channel's performance over time and modify the channel to enhance performance.
Read more about this topic: Distribution (business)
Famous quotes containing the words managing and/or channels:
“There is not much less vexation in the government of a private family than in the managing of an entire state.”
—Michel de Montaigne (1533–1592)
“The enthusiastic uprising of the people in our cause, is our great reliance; and we can not safely give it any check, even though it overflows, and runs in channels not laid down in any chart.”
—Abraham Lincoln (1809–1865)