Managing Channels
The firm's marketing department needs to design the most suitable channels for the firm's products, then select appropriate channel members or intermediaries. The firm needs to train staff of intermediaries and motivate the intermediary to sell the firm's products. The firm should monitor the channel's performance over time and modify the channel to enhance performance.
Read more about this topic: Distribution (business)
Famous quotes containing the words managing and/or channels:
“There is not much less vexation in the government of a private family than in the managing of an entire state.”
—Michel de Montaigne (1533–1592)
“Not too many years ago, a child’s experience was limited by how far he or she could ride a bicycle or by the physical boundaries that parents set. Today ... the real boundaries of a child’s life are set more by the number of available cable channels and videotapes, by the simulated reality of videogames, by the number of megabytes of memory in the home computer. Now kids can go anywhere, as long as they stay inside the electronic bubble.”
—Richard Louv (20th century)