Channel Mix
In practice, many organizations use a mix of different channels; in particular, they may complement a direct sales-force, calling on the larger accounts, with agents, covering the smaller customers and prospects. In addition, online retailing or e-commerce is leading to disintermediation. Retailing via smartphone or m-commerce is also a growing area.
Read more about this topic: Distribution (business)
Famous quotes containing the words channel and/or mix:
“For, rightly, every man is a channel through which heaven floweth, and, whilst I fancied I was criticising him, I was censuring or rather terminating my own soul.”
—Ralph Waldo Emerson (1803–1882)
“This wine is too good for toast-drinking, my dear. You don’t want to mix emotions up with a wine like that. You lose the taste.”
—Ernest Hemingway (1899–1961)