The BIOS Business
The vast majority of PC motherboard suppliers license a BIOS "core" and toolkit from a commercial third-party, known as an "independent BIOS vendor" or IBV. The motherboard manufacturer then customizes this BIOS to suit its own hardware. For this reason, updated BIOSes are normally obtained directly from the motherboard manufacturer.
Major BIOS vendors include American Megatrends (AMI), Insyde Software, Phoenix Technologies and Byosoft. Former vendors include Award Software and Microid Research which were acquired by Phoenix Technologies in 1998; Phoenix later phased out the Award Brand name. General Software, which was also acquired by Phoenix in 2007, sold BIOS for Intel processor based embedded systems.
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“To business that we love we rise betime,
And go to’t with delight.”
—William Shakespeare (1564–1616)