Affinity Marketing (or Partnership Marketing) is a targeted way of marketing products and services. By linking complementary brands, it can develop them into lasting partnerships and strategic alliances.
Read more about Affinity Marketing: Development of Affinity Marketing, Parties Within An Affinity Partnership, Pros and Cons of Affinity Marketing, Example of A Typical Affinity Partnership, Advent of Partnership Marketing Platforms To Support Affinity Marketing, References
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Famous quotes containing the word affinity:
“This is of the loon—I do not mean its laugh, but its looning,—is a long-drawn call, as it were, sometimes singularly human to my ear,—hoo-hoo-ooooo, like the hallooing of a man on a very high key, having thrown his voice into his head. I have heard a sound exactly like it when breathing heavily through my own nostrils, half awake at ten at night, suggesting my affinity to the loon; as if its language were but a dialect of my own, after all.”
—Henry David Thoreau (1817–1862)