Advent of Partnership Marketing Platforms To Support Affinity Marketing
Most recently, we have seen the emergence of partnership marketing platforms that satisfy program management requirements within Affinity Marketing organizations. In the same way that Marketing Automation software was adopted to automate the tracking and measurement of marketing lead generation programs, new classes of cloud-based platforms are emerging to support partner collaboration across brands. An example is a partnership marketing platform that supports multiple customer acquisition and loyalty objectives. These platforms typically include several capabilities: a partner matching engine to connect companies with the most relevant, complementary brands, products, and services; often times, an auction bidding engine to support an open marketplace for exposure to customers; analytics to measure marketing programs and optimize outcomes; and integration with customer demographic data to optimize relevancy and value for the consumer. Need and availability for this class of partnership marketing platform is expected to track the rapid adoption of Affinity Marketing strategies.
Read more about this topic: Affinity Marketing
Famous quotes containing the words advent of, advent, partnership, platforms, support and/or affinity:
“Not until the advent of Impressionism does the repudiation of principles set in which opened the way for the burlesque parade of the fashionable and publicity-crazed modernities of our century.”
—Johan Huizinga (1872–1945)
“Not until the advent of Impressionism does the repudiation of principles set in which opened the way for the burlesque parade of the fashionable and publicity-crazed modernities of our century.”
—Johan Huizinga (1872–1945)
“Nevertheless, no school can work well for children if parents and teachers do not act in partnership on behalf of the children’s best interests. Parents have every right to understand what is happening to their children at school, and teachers have the responsibility to share that information without prejudicial judgment.... Such communication, which can only be in a child’s interest, is not possible without mutual trust between parent and teacher.”
—Dorothy H. Cohen (20th century)
“I would rather be known as an advocate of equal suffrage than to speak every night on the best-paying platforms in the United States and ignore it.”
—Anna Howard Shaw (1847–1919)
“Certainly parents play a crucial role in the lives of individuals who are intellectually gifted or creatively talented. But this role is not one of active instruction, of teaching children skills,... rather, it is support and encouragement parents give children and the intellectual climate that they create in the home which seem to be the critical factors.”
—David Elkind (20th century)
“This is of the loon—I do not mean its laugh, but its looning,—is a long-drawn call, as it were, sometimes singularly human to my ear,—hoo-hoo-ooooo, like the hallooing of a man on a very high key, having thrown his voice into his head. I have heard a sound exactly like it when breathing heavily through my own nostrils, half awake at ten at night, suggesting my affinity to the loon; as if its language were but a dialect of my own, after all.”
—Henry David Thoreau (1817–1862)