Parties Within An Affinity Partnership
Affinity Partnerships consist of two parties. The first party known as the ‘affinity group’; seeks to add value to its existing customers, members or donors by promoting products and services they don’t currently sell, for example financial services. The second party known as the ‘product supplier’; seeks to acquire new customers by using the strength of another organization’s relationship with its customers, through which to distribute its product or service.
The aim of a brand wishing to add value is to generate new income and build upon existing customer relationships.
Meanwhile, the aim of the product or service supplier is to build and develop new customer relationships through the existing distribution channels of a third party affinity partner.
Read more about this topic: Affinity Marketing
Famous quotes containing the words parties, affinity and/or partnership:
“This will not be disloyalty but will show that as members of a party they are loyal first to the fine things for which the party stands and when it rejects those things or forgets the legitimate objects for which parties exist, then as a party it cannot command the honest loyalty of its members.”
—Eleanor Roosevelt (1884–1962)
“This is of the loon—I do not mean its laugh, but its looning,—is a long-drawn call, as it were, sometimes singularly human to my ear,—hoo-hoo-ooooo, like the hallooing of a man on a very high key, having thrown his voice into his head. I have heard a sound exactly like it when breathing heavily through my own nostrils, half awake at ten at night, suggesting my affinity to the loon; as if its language were but a dialect of my own, after all.”
—Henry David Thoreau (1817–1862)
“Are we bereft of citizenship because we are mothers, wives and daughters of a mighty people? Have women no country—no interests staked in public weal—no liabilities in common peril—no partnership in a nation’s guilt and shame?”
—Angelina Grimké (1805–1879)