Example of A Typical Affinity Partnership
The supermarket adds value to its existing customers by offering bank accounts or insurance policies bearing the supermarket brand. This is also known as ‘white labelling’. For the supermarket, this would build on existing relationships between the customer and supermarket while developing a sustainable income stream. For the organisation(s) providing bank accounts and insurance policies, this would develop new relationships and income streams with previously unknown customers.
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Famous quotes containing the words typical, affinity and/or partnership:
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—Evelyn Waugh (1903–1966)
“This is of the loon—I do not mean its laugh, but its looning,—is a long-drawn call, as it were, sometimes singularly human to my ear,—hoo-hoo-ooooo, like the hallooing of a man on a very high key, having thrown his voice into his head. I have heard a sound exactly like it when breathing heavily through my own nostrils, half awake at ten at night, suggesting my affinity to the loon; as if its language were but a dialect of my own, after all.”
—Henry David Thoreau (1817–1862)
“Nevertheless, no school can work well for children if parents and teachers do not act in partnership on behalf of the children’s best interests. Parents have every right to understand what is happening to their children at school, and teachers have the responsibility to share that information without prejudicial judgment.... Such communication, which can only be in a child’s interest, is not possible without mutual trust between parent and teacher.”
—Dorothy H. Cohen (20th century)