Example of A Typical Affinity Partnership
The supermarket adds value to its existing customers by offering bank accounts or insurance policies bearing the supermarket brand. This is also known as ‘white labelling’. For the supermarket, this would build on existing relationships between the customer and supermarket while developing a sustainable income stream. For the organisation(s) providing bank accounts and insurance policies, this would develop new relationships and income streams with previously unknown customers.
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Famous quotes containing the words typical, affinity and/or partnership:
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—Gilbert Keith Chesterton (1874–1936)
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—Henry David Thoreau (1817–1862)
“Society is indeed a contract.... It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”
—Edmund Burke (1729–1797)