Pros and Cons of Affinity Marketing
- Pros:
- These campaigns are win-win scenarios for both parties.
- You can enter new and untapped market segments.
- Increases your overall customer base.
- An affinity marketing campaign is highly customizable.
- It Increases the amount of people likely to buy product.
- Easier to target your desired consumer base
- Cons:
- Choosing the right organization to partner with is not easy
- The profits from small niche campaigns are smaller
- The campaigns reach fewer people
- Your campaigns are not made to reach a large market segment.
- The relationships may not always turn out to be fair for both parties involved based on consumer reactions.
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“Quite generally, the familiar, just because it is familiar, is not cognitively understood. The commonest way in which we deceive either ourselves or others about understanding is by assuming something as familiar, and accepting it on that account; with all its pros and cons, such knowing never gets anywhere, and it knows not why.... The analysis of an idea, as it used to be carried out, was, in fact, nothing else than ridding it of the form in which it had become familiar.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“Quite generally, the familiar, just because it is familiar, is not cognitively understood. The commonest way in which we deceive either ourselves or others about understanding is by assuming something as familiar, and accepting it on that account; with all its pros and cons, such knowing never gets anywhere, and it knows not why.... The analysis of an idea, as it used to be carried out, was, in fact, nothing else than ridding it of the form in which it had become familiar.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“Quite generally, the familiar, just because it is familiar, is not cognitively understood. The commonest way in which we deceive either ourselves or others about understanding is by assuming something as familiar, and accepting it on that account; with all its pros and cons, such knowing never gets anywhere, and it knows not why.... The analysis of an idea, as it used to be carried out, was, in fact, nothing else than ridding it of the form in which it had become familiar.”
—Georg Wilhelm Friedrich Hegel (1770–1831)