Wrap Rage - Background

Background

Packaging sometimes must be made difficult to open. For example, regulations dictate that some over-the-counter drugs have tamper resistance to deter unauthorized opening prior to the intended customer and be in child-resistant packaging. Other packages are intentionally made difficult to open to reduce package pilferage and shoplifting.

Hard plastic blister packs also protect the products while they are being shipped. In addition, using transparent plastic allows consumers to view products directly before purchasing them.

The term wrap rage itself came about as a result of media attention to the phenomenon. Although other variants such as packaging rage have been used as early as 1998, Word Spy identifies the earliest use of wrap rage as coming from The Daily Telegraph in 2003. The American Dialect Society identified the term as one of the most useful of 2007.

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