Wrap Rage

Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-open packaging, particularly some heat-sealed plastic blister packs and clamshells. Consumers suffer thousands of injuries per year, such as cut fingers and sprained wrists, from tools used to open packages and from the packaging itself. Easy-opening systems are available, when desired, to improve convenience to end-users.