History and Development
In 1942, Erasmo Wong, a Chinese-Peruvian, opened a small store at a corner in Avenida Dos de Mayo, in a residential area in San Isidro. Originally a family business, the store kept growing and in 1983, the first store of the present-day Wong supermarket chain was inaugurated. The next store to be opened was located in Óvalo Gutiérrez, in Miraflores. Some years later, stores in Santiago de Surco were also opened; and by 1995, Wong had five stores all around Lima.
Wong's growth was characterized by going against market trends, being more customer service oriented instead of the more usual self-service and investing during some of the Peruvian economy's hardest times.
Wong recently opened a mall in Independencia District, in North Lima, called Plaza Norte, which is supposed to be the most luxurious and complete mall of that part of the capital. Wong opened their first supermarkets in the provinces when they took over a local chain in Trujillo in 2008.
Read more about this topic: Wong (supermarket)
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