Will IT Play in Peoria?

"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.

Read more about Will It Play In Peoria?:  Origin, Peoria As A Metaphor, Peoria As Test Market

Famous quotes containing the word play:

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