"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.
Read more about Will It Play In Peoria?: Origin, Peoria As A Metaphor, Peoria As Test Market
Famous quotes containing the word play:
“Although adults have a role to play in teaching social skills to children, it is often best that they play it unobtrusively. In particular, adults must guard against embarrassing unskilled children by correcting them too publicly and against labeling children as shy in ways that may lead the children to see themselves in just that way.”
—Zick Rubin (20th century)
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