"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.
Read more about Will It Play In Peoria?: Origin, Peoria As A Metaphor, Peoria As Test Market
Famous quotes containing the word play:
“This play holds the season’s record [for early closing], thus far, with a run of four evening performances and one matinee. By an odd coincidence it ran just five performances too many.”
—Dorothy Parker (1893–1967)
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