Will IT Play in Peoria?

"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.

Read more about Will It Play In Peoria?:  Origin, Peoria As A Metaphor, Peoria As Test Market

Famous quotes containing the word play:

    “We can never establish with certainty what part of our relations with others is the result of our emotions—love, antipathy, charity, or malice—and what part is predetermined by the constant power play among individuals.”
    —Milan Kundera (b. 1929)