"Will it play in Peoria?" is a figure of speech which is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic and psychographic groups.
Read more about Will It Play In Peoria?: Origin, Peoria As A Metaphor, Peoria As Test Market
Famous quotes containing the word play:
“There are men from whom nature or some peculiar destiny has removed the cover beneath which we hide our own madness. They are like thin-skinned insects whose visible play of muscles seem to make them deformed, though in fact, everything soon turns to its normal shape again.”
—E.T.A.W. (Ernst Theodor Amadeus Wilhelm)
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