A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
- a population that is demographically similar to the proposed target market; and
- relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
Read more about Test Market: Practical Use of Test Markets, Virtual Test Markets
Famous quotes containing the words test and/or market:
“The test of an adventure is that when you’re in the middle of it, you say to yourself, “Oh, now I’ve got myself into an awful mess; I wish I were sitting quietly at home.” And the sign that something’s wrong with you is when you sit quietly at home wishing you were out having lots of adventure.”
—Thornton Wilder (1897–1975)
“the old palaces, the wallets of the tourists,
the Common Market or the smart cafés,
the boulevards in the graceful evening,
the cliff-hangers, the scientists,
and the little shops raising their prices
mean nothing to me.”
—Anne Sexton (1928–1974)