White Mountain Cooler was an alcoholic beverage that debuted in the US market in 1985. It was produced by the Stroh Brewery Company. By 1987, it was ranked fifth in the malted beverage cooler market.
White Mountain was originally formulated as a malternative, was the top selling brand of malternative beverages which were very popular in the mid-to-late 1980s. White Mountain was often called a wine cooler but was more accurately labeled a "beer cooler" by many as its base was an alcoholic malt beverage rather than wine. The beverage was very sweet and came in strong fruit flavors such as Wild Raspberry, Original Citrus, and Cranberry Splash that obscured the taste of its alcoholic base. It was considered a popular alternative to beer, and was often targeted toward women and younger audiences.
White Mountain was sold in 12 oz. bottles, with an alcohol content similar to that of beer (approximately 5% ABV). It was also available on draft (draught) and in 32 and 40 oz. bottles in select markets.
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