WFLA-TV, virtual channel 8, is the NBC-affiliated television station in Tampa/St. Petersburg, Florida. The station is the flagship station of its owner and operator, Media General. Its transmitter is located in Riverview, Hillsborough County, Florida. WFLA is the only station in the market to be affiliated with the same network (NBC) since signing on. The station shares the "News Center" building in Tampa with The Tampa Tribune and TBO.com.