Licensing of The Brand
| Product type | Licensed brandname |
|---|---|
| Owner | CBS Corporation |
| Country | U.S. |
| Introduced | 1886 |
| Previous owners | Westinghouse Electric (1886) |
| Tagline | "You Can Be Sure... If It's Westinghouse" |
| Website | www.westinghouse.com |
Since 1998, Westinghouse Licensing Corporation has licensed the famous brand for use on a multitude of products, some (though not all) of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are neither manufactured by the historic Westinghouse company nor may necessarily meet the quality standards actively maintained by Westinghouse.
Read more about this topic: Westinghouse Licensing Corporation
Famous quotes containing the word brand:
“Obligation may be stretched till it is no better than a brand of slavery stamped on us when we were too young to know its meaning.”
—George Eliot [Mary Ann (or Marian)