Licensing of The Brand
| Product type | Licensed brandname |
|---|---|
| Owner | CBS Corporation |
| Country | U.S. |
| Introduced | 1886 |
| Previous owners | Westinghouse Electric (1886) |
| Tagline | "You Can Be Sure... If It's Westinghouse" |
| Website | www.westinghouse.com |
Since 1998, Westinghouse Licensing Corporation has licensed the famous brand for use on a multitude of products, some (though not all) of which were in similar categories to those sold by the historic version of the company. Though these products advertise the Westinghouse name, they are neither manufactured by the historic Westinghouse company nor may necessarily meet the quality standards actively maintained by Westinghouse.
Read more about this topic: Westinghouse Licensing Corporation
Famous quotes containing the word brand:
“I, in my brand new body,
which was not a woman’s yet,
told the stars my questions
and thought God could really see
the heat and the painted light,
elbows, knees, dreams, goodnight.”
—Anne Sexton (1928–1974)