West Bromwich i/wɛst ˈbrɒmɪtʃ/ is a town within the Metropolitan Borough of Sandwell, in the West Midlands, England, United Kingdom. It is 5 miles (8 km) northwest of Birmingham lying on the A41 London-to-Birkenhead road and is part of the Black Country. Historically part of Staffordshire, West Bromwich is the largest town within Sandwell, with a population of 136,940 at the time of the 2001 census.
The Latin motto on the town's coat of arms translates as "Work Conquers All".
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“Sometimes, because of its immediacy, television produces a kind of electronic parable. Berlin, for instance, on the day the Wall was opened. Rostropovich was playing his cello by the Wall that no longer cast a shadow, and a million East Berliners were thronging to the West to shop with an allowance given them by West German banks! At that moment the whole world saw how materialism had lost its awesome historic power and become a shopping list.”
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