Virtual jury research is a technique used by lawyers to prepare for trial.
For many decades, attorneys have employed jury consultants to conduct jury research to help prepare for trial. The goals of such research vary: to assess the case and to discover its primary juror-defined issues; to help plan the case presentation; to develop the trial theme that will resonate most strongly with jurors; and, of course, to determine with the maximum degree of probability the most likely trial outcome.
Jury research is similar to the test marketing of products that companies conduct before they introduce them commercially. Jury consultants utilize numerous tools and techniques to assist attorneys with this research. These include jury focus groups and jury simulations (mock trials) involving surrogate (mock) jurors; venue studies, including phone and other surveys to determine community attitudes regarding an upcoming trial; witness preparations; and more.
Jury research is useful not only for trials but also for litigation disputes of all types, including those with outcomes that will be determined through ADR (alternative dispute resolution methodologies such as arbitration, mediation, or negotiations).
Read more about Virtual Jury Research: Virtual Jury Research Methodology, Online Jury Research, Online Focus Group "room", Results, Comparison To Standardized Jury Research, "Stratified" Sampling, "Random" Sampling and "representative" Sampling, See Also
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