Comparison To Standardized Jury Research
Virtual jury research provides identical benefits to standardized jury research, while featuring numerous additional advantages, including more economical costs. The primary benefit, by far, is quick case study results. A customary jury research session often takes weeks to organize and administer. But with virtual jury research which benefits from the availability online of literally millions of potential case study participants—research jurors can quickly be located and solicited to participate, which they can do so effortlessly via their home computers. As a result, online studies can be organized, conducted, concluded, and evaluated within a few hours. This quick turnaround can be invaluable for attorneys who must quickly strategize regarding sudden new cases that must quickly go to trial.
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