Virtual Jury Research Methodology
Virtual jury research is based on the concept of synchronous conferencing, also known as computer-mediated communication. Like Internet Relay Chat (IRC), all communication between participants during a virtual jury research study take place in real time. Attorneys access the Internet from their own PCs to participate in the virtual jury research sessions. They are joined by virtual research jurors (mock jurors) who have been selected so that their individual profiles match key criteria that support the case study’s particular design objectives.
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