Virtual Currency - Business

Business

Virtual goods have been in popular demand, driving revenue in Asia and Europe for years. In the past, the United States mostly devout gamers spent their money on virtual goods at pioneer storefronts like IGE;driven by the popularity of widely appealing games for social networks such as Facebook and MySpace, this is rapidly changing with systems like Ven in the financial markets. Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009.

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