Target Market
VLJs are intended to have lower operating costs than conventional jets, and to be able to operate from runways as short as 3,000 feet (914 m) either for personal use or in point-to-point air taxi service. In the United States the Small Aircraft Transportation System is aimed at providing air service to areas ignored by airlines.
Florida-based air taxi provider DayJet, which on October 3, 2007 began its Eclipse 500 service, planned to operate more than 1,000 of the VLJs within five years, and had stated in mid-2007 that it planned to operate 300 Eclipse 500s serving 40 regional airports in the Southeastern United States by the end of 2008. DayJet ceased operations on September 19, 2008.
Read more about this topic: Very Light Jet
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