Early Beginnings
The company was founded in 1997 by David Beno Benveniste, expanding out of Benveniste's independent music management practice. Beno was born and raised in Beverly Hills, California, and graduated from the University of Southern California. He began a career in the music industry after developing the band System of a Down. Through his creation of the marketing company Streetwise Concepts and Culture, a fan volunteer network that assembled over the Internet for grassroots promotion, Beno tapped into the power of youth marketing to promote the group. Within three years, he was able to build an army of over 30,000 kids through the platform to distribute promotional items to their friends on behalf of bands he managed through “hand-to-hand” promotion.
Read more about this topic: Velvet Hammer Music And Management Group
Famous quotes containing the words early and/or beginnings:
“The shift from the perception of the child as innocent to the perception of the child as competent has greatly increased the demands on contemporary children for maturity, for participating in competitive sports, for early academic achievement, and for protecting themselves against adults who might do them harm. While children might be able to cope with any one of those demands taken singly, taken together they often exceed children’s adaptive capacity.”
—David Elkind (20th century)
“Let us, then, take our compass; we are something, and we are not everything. The nature of our existence hides from us the knowledge of first beginnings which are born of the nothing; and the littleness of our being conceals from us the sight of the infinite. Our intellect holds the same position in the world of thought as our body occupies in the expanse of nature.”
—Blaise Pascal (1623–1662)