Early Beginnings
The company was founded in 1997 by David Beno Benveniste, expanding out of Benveniste's independent music management practice. Beno was born and raised in Beverly Hills, California, and graduated from the University of Southern California. He began a career in the music industry after developing the band System of a Down. Through his creation of the marketing company Streetwise Concepts and Culture, a fan volunteer network that assembled over the Internet for grassroots promotion, Beno tapped into the power of youth marketing to promote the group. Within three years, he was able to build an army of over 30,000 kids through the platform to distribute promotional items to their friends on behalf of bands he managed through “hand-to-hand” promotion.
Read more about this topic: Velvet Hammer Music And Management Group
Famous quotes containing the words early and/or beginnings:
“The setting sun is reflected from the windows of the alms-house as brightly as from the rich man’s abode; the snow melts before its door as early in the spring. I do not see but a quiet mind may live as contentedly there, and have as cheering thoughts, as in a palace.”
—Henry David Thoreau (1817–1862)
“These beginnings of commerce on a lake in the wilderness are very interesting,—these larger white birds that come to keep company with the gulls.”
—Henry David Thoreau (1817–1862)