Early Beginnings
The company was founded in 1997 by David Beno Benveniste, expanding out of Benveniste's independent music management practice. Beno was born and raised in Beverly Hills, California, and graduated from the University of Southern California. He began a career in the music industry after developing the band System of a Down. Through his creation of the marketing company Streetwise Concepts and Culture, a fan volunteer network that assembled over the Internet for grassroots promotion, Beno tapped into the power of youth marketing to promote the group. Within three years, he was able to build an army of over 30,000 kids through the platform to distribute promotional items to their friends on behalf of bands he managed through “hand-to-hand” promotion.
Read more about this topic: Velvet Hammer Music And Management Group
Famous quotes containing the words early and/or beginnings:
“We can slide it
Rapidly backwards and forwards: we call this
Easing the spring. And rapidly backwards and forwards
The early bees are assaulting and fumbling the flowers:
They call it easing the Spring.”
—Henry Reed (1914–1986)
“[Many artists], even the greatest ones, are not sure of their own existence. So they search for proof, they judge, they condemn. It strengthens them, it is the beginnings of existence. They are alone!”
—Albert Camus (1913–1960)