History
The Adcenter opened in 1996, under the leadership of Diane Cook-Tench. Cook-Tench, a former senior vice president and creative director at The Martin Agency, worked with then-president of VCU, Dr. Eugene Trani to create the school. She helped put together a board of directors that included Jay Chiat, founder of TBWA Chiat/Day, and Dan Wieden, president of Wieden & Kennedy, from her contacts in the industry. From the beginning, the program was based on what actually happens in the advertising industry. For example, it was the first program of its kind to offer account management education.
The original board of directors wanted the school to focus on diversity, and on the future of advertising rather than its past. The school added the creative brand management track in 2005. In 2008, the program changed its name from the VCU Adcenter to the VCU Brandcenter. The school felt the new name better reflected the rapidly-changing advertising industry, and changes in the curriculum.
Read more about this topic: VCU Brandcenter
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