A Chief Creative Officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing collateral, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team (or teams) of creative directors, art directors, designers, copywriters, etc. responsible for client projects.
A Chief Creative Officer typically has significant authority and reports directly to the Chief Executive Officer (CEO) of a company. He/she is responsible for not only managing the company's creative team(s), but also developing the verbal and visual style of client work. The individual in this role is also responsible for setting the standard for quality of work, client interaction, developing the company's creative process, and delivering projects on-time.
CCOs are typically found in organizations who sell a creative-based product such as advertising agencies, design studios, etc. In some organizations, the CCO may also be referred to as a Creative Director or Executive Creative Director.
Some Chief Creative Officers include:
Bradford Shellhammer of Fab.com
Clive Davis of Sony Music Entertainment
Hugh Hefner of Playboy Enterprises
Geoff Johns of DC Entertainment
John Lasseter of Walt Disney Animation Studios and Pixar Animation Studios
Joe Quesada of Marvel Entertainment
Mike Verdu formerly of Zynga
Christopher Bailey CCO of Burberry
Jeffrey Alters of Jeffrey Alters Jewelry
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Famous quotes containing the words chief, creative and/or officer:
“The chief imagination of Christendom,
Dante Alighieri, so utterly found himself
That he has made that hollow face of his
More plain to the mind’s eye than any face
But that of Christ.”
—William Butler Yeats (1865–1939)
“Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognise it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.”
—D.H. (David Herbert)
“No officer should be required or permitted to take part in the management of political organizations, caucuses, conventions, or election campaigns. Their right to vote and to express their views on public questions, either orally or through the press, is not denied, provided it does not interfere with the discharge of their official duties. No assessment for political purposes on officers or subordinates should be allowed.”
—Rutherford Birchard Hayes (1822–1893)