A Chief Creative Officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing collateral, media, and branding associated with the organization. The CCO may also be charged with managing, developing, and leading the team (or teams) of creative directors, art directors, designers, copywriters, etc. responsible for client projects.
A Chief Creative Officer typically has significant authority and reports directly to the Chief Executive Officer (CEO) of a company. He/she is responsible for not only managing the company's creative team(s), but also developing the verbal and visual style of client work. The individual in this role is also responsible for setting the standard for quality of work, client interaction, developing the company's creative process, and delivering projects on-time.
CCOs are typically found in organizations who sell a creative-based product such as advertising agencies, design studios, etc. In some organizations, the CCO may also be referred to as a Creative Director or Executive Creative Director.
Some Chief Creative Officers include:
Bradford Shellhammer of Fab.com
Clive Davis of Sony Music Entertainment
Hugh Hefner of Playboy Enterprises
Geoff Johns of DC Entertainment
John Lasseter of Walt Disney Animation Studios and Pixar Animation Studios
Joe Quesada of Marvel Entertainment
Mike Verdu formerly of Zynga
Christopher Bailey CCO of Burberry
Jeffrey Alters of Jeffrey Alters Jewelry
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Famous quotes containing the words chief, creative and/or officer:
“After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world.”
—Calvin Coolidge (1872–1933)
“Separatism of any kind promotes marginalization of those unwilling to grapple with the whole body of knowledge and creative works available to others. This is true of black students who do not want to read works by white writers, of female students of any race who do not want to read books by men, and of white students who only want to read works by white writers.”
—bell hooks (b. 1955)
“When Prince William [later King William IV] was at Cork in 1787, an old officer ... dined with him, and happened to say he had been forty years in the service. The Prince with a sneer asked what he had learnt in those forty years. The old gentleman justly offended, said, “Sir, I have learnt, when I am no longer fit to fight, to make as good a retreat as I can” —and walked out of the room.”
—Horace Walpole (1717–1797)